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Interview Mei Hui Liu, the designer of Victim Fashion Street
An Oriental Vivienne Westwood?! Vintage-loving Womanswear Designer
Mei Hui Liu
Text
Yu Ying Tsai
Photography
Monica Lin
“Always be myself
Photography
Monica Lin
“Always be myself
and
Be a creator not a follower”
Mei Hui Liu,a Taiwanese,who gives vintages laces new life. Since 1999 Mei Hui Liu started her business. In the beginning, she designed some clothes by using vintage lace and vintage fabrics .And she sold that in Poterbello market,It became popular ,so she earned some money and open her shops .Like her clothes,she is a creative woman.Her fashion attitude is Always be myself & Be a creator not a follower.
She prefer to use British flags design clothes. Her style is quite gothic,romantic and Vitoria, maybe a little bit Vivian Westwood.I think she mix British culture in her design.Many people are curious about her vintages come from,and what her next plan?Will she become the next Vivienne Westwood?We interviewed herself,and let her tell you answers.
Q1: How to get enough material to sure the
quantity of the production?
Because
In the beginning , I didn’t think too much , so I didn’t have enough budgets
and specific sources of materials and fabrics , but I ‘ve designed clothes for
many years, from ten years ago to now, so there are many materials which I
have. Of course it’s difficult to find materials now, so the price is higher
than before. Probably that is one of my weaknesses, I can’t calculate the
budget.
Q2: Where your vintages come from?
Two
friends can help me find vintages, and I buy all of they have.
Q3: Why you don’t
open the real store ? Do you want to open the store again?
Because
now I don’t want to deal with too many things of the real store, which also
cost too much capitalize price. Now I just want to run my online shop, and make
it successful.
“I always keep my style.
Just be myself, and don’t follow the trend”
I
always keep my style, and use different materials design every collection, so I
don’t have some special inspirations, just be myself, and don’t follow the
trend. And my collections which are no seasonal.
Q5: Who is your target?
From
teenagers to old peoples, they are both my clients.
Q6: Is it difficult to produce a great deal of
your products?
Yes,
my collections are all hand made, and each clothes just has only one, so when
it sold out, there is no available.
Q7: Do you promote your brand by any ads &
campaigns?
Now
I just have some pop up stops in London. In past years, I held some fashion
shows in London fashion week, which cost money. If there is any sponsor can
help me organize fashion shows and real stores, which will be good to me. Now I just want to focus on the design.
Q8: Do you think is there any goal you haven’t achieved?
Yes,
a lot of. If it’s possible, I wish I can own my production line, because I know
I have the ability to do that, but there is no sponsor.
Q9: What’s the biggest particularity of your
products? What’s your marketing strategy?
Eco-fashion,
we use vintages make clothes, which are handmade and unique. We have an online
shop. And let old clients recommend new clients our brand.
Q10: Do you think the probability of people buy
your useful clothes is higher than the clothes for show?
Yes,
people buy useful clothes more than the clothes for show. But the clothes for show,
which also was sold out.
Q11: Some people like to compare you with Vivienne
Westwood, how do you think?
I
like Vivienne Westwood, because she has the identity .Most brands usually
follow trends, but she doesn’t do that. She creates the style of herself.
Westwood prefer use some traditional British prints but I use vintages and laces
make clothes, so we’re quite different.
Q12: Do you have any plan in the future?
I
will have some pop up shops and exhibitions in London. My Facebook will post these
kind events. And I hope my brand concept of recycling and eco-fashion can be expanded
and identified by people.
Mei Hui Liu has a has a kind of character just like a born artist.She doesn’t use any advertisings and fashion shows prote her brand,Victim fashion street now.She just want to focus on her design. Finally,she said “I hope my brand concept of recycling and eco-fashion can be expanded and identified by people”.
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